A Sprinkle of
Sweetness, Delivered.
Sprinkled is a scheduled delivery service that delivers sweet treats and ice cream.
Role:
UX/UI Designer
What I Did
Branding, UX Design, UI Design
How I Helped
Strategized, Designed & Prototyped the Sprinkled App
Designed an Interim Style Guide featuring color, type and photography style
An Even Sweeter
Delivery Experience
I designed a sweet User Experience for app called Sprinkled. It allowed users to sign up, schedule deliveries with unmelted ice cream
Process
Identify Product Goals
I began by identifying high level product goals. This made it easier to have a clear vision of the user flow, problems to solve for and ultimately designing the best solutions for the end user.
Scheduled Delivery • Opt In to Ice Cream in Your Area • A Simple Menu and Seamless Delivery Experience
Research & Discovery
With the product goals in mind, I began with a competitive analysis of other delivery services and ice cream brands. I also created a user flow and an information architecture system to discover the best way to navigate the user.
Design
The next step in my process was to sketch low fidelity wireframes of how and where to show specific information that was important in navigating a user to schedule and ultimately make a purchase. This was followed by tightened up sketches and high fidelity wireframes in figma of the final user flow.
User Flow
Opt-In to Unmelted
Ice Cream
We allowed the user to opt-in to unmelted ice cream by scheduled delivery and sms push notifications when we are in their area.
A Unique Flavor of Branding
With a sweet business model, I started off with some basic branding elements. A logo, color palette and a pop of photography to begin an interim brand guidelines.
